The online marketplace for you to discover unique, cultural gifts from Black-owned Brands

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African Inspired Lampshade

African Inspired Lampshade

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Wakuda - Powered By The People

Wakuda is the bridge which leads amazing black businesses to a diverse and ethically aware global audience.

Every visitor to Wakuda is empowered and encouraged to create impact through a few clicks of a button.

Wakuda is owned by the same type of person it supports and empowers, black entrepreneurs.

Why Shop With Wakuda

We’re an online marketplace where you can find thousands of products by UK black-owned businesses. We created this marketplace for shoppers to be able to find quality alternative products that you won’t find on the high street. We want ALL shoppers to be able to enjoy discovering what these amazing businesses in the UK have to offer.


We pride ourselves in being a marketplace that empowers the black-owned businesses that sell on our platform. Therefore we do not compete by selling our own products. With over 70% of our products being organic and vegan you can discover anything from health and beauty, home decor, art and prints, jewellery, greeting cards and more.

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