What Is Search Engine Optimisation (SEO)?
Search engine optimisation is the process of optimising your content to appear high in the search engine results page (SERP) when people search for keywords.
What's a Keyword?
An SEO keyword is a word or phrase that people search into search engines (Google, Bing, etc) to find content that’s relevant to the query and helpful.
How to Access Your Stores SEO Settings
The first step to optimising in anything is knowing where to find the settings, so in this section, we’ll give you a three-step process to accessing your shop’s SEO settings!
Step 1:
The first step is to navigate to your account and manage your store.
Step 2:
Head to the settings and then click store SEO.
Step 3:
Fill in the content and optimise your store listing!
Don’t know how? No worries, because we’re about to tell you exactly how you can optimise your listing for the best chances of being found and standing out in a crowd.
Meta Title:
Your store’s meta title is one of the most important parts of foundational SEO, not only is this the main part that will appear on the search results page, but it’s also the first thing that tells Google what your store is all about.
Your meta title should be 50 – 60 characters long and include your main keyword right at the beginning of the title. Search engines read left-to-right, meaning that the things on the left of the title will be seen as more important than anything written on the right.
Meta Description
Your meta description is another key part of your search results page appearance, while it no longer plays a main role in rankings, its main job is to convince searchers to click on your result and to provide more relevance to your keyword.
Your meta description should be around 120 – 160 characters long – any longer and Google will cut it off – you should also aim to include your keyword inside your description. The description itself should include a description of what the user can expect on the page that they’d go to if they click, think of it as a 160 character sales pitch.
Meta Keywords
Meta Keywords are an old-fashioned way of letting search engines know which terms (keywords) your store is related to. While most search engines no longer read them, there are still some that do.
If you’re going to fill it in, then we recommend you put your main keyword and one other keyword; this is to avoid a common bad SEO practice known as keyword stuffing, which used to be effective until Google changed their algorithm to look for more relevant and high-quality content.
Facebook & X (Formally Twitter) Title
This Facebook Title doesn’t play a major role in search engine optimisation and is mainly known as a social graph. A social graph is used when you share a page on social media, it’s the social graph inputs that are what’s displayed. If you don’t manually change the image when sharing the content.
With the Facebook title, I use the exact same principles as I would for your meta title; however, when you write this, make sure that it aligns with your target audience on Facebook.
Facebook & X (Formally Twitter) Description
Your Facebook description is the description that will appear under your Facebook title when you share a link on a Facebook post.
When writing this, you can use your meta description as a guideline, make sure that the description is not only relevant to your audience but also to the content that is on the page itself.
Facebook & X (Formally Twitter) Image
This image will appear on social media when you share a link. The image will be pulled directly from this and is normally labelled the featured image.
When it comes to choosing your image, ensure that the image showcases what the user can expect if they click the link that you shared in the social post. This helps the users know that the link will take them is relevant to their quiry or your post.
Now that your stores are optimised you should also make sure your products are optimised too! Most of what I’ve just told you are SEO best practices, which means they get carried out on almost everything that needs optimising, so you can apply this knowledge to your products too!
