As a seller on Wakuda, you’ll already be familiar with the basic premise. We’re an ecommerce marketplace that helps get your products seen by more customers. Due to the searchable nature of our site, product tags are vitally important. But we appreciate that many sellers might view them as little more than a formality. This, however, isn’t the case, as tags can help you to expand your reach and visibility on the marketplace. To make things as clear as possible, here’s a guide on how product tags can get more sales at your Wakuda store.
What are Product Tags?
Products tags are essentially a form of search engine optimisation (SEO). While you might know this term in relation to Google, SEO is relevant for any search engine. And, as an ecommerce marketplace, Wakuda uses a search engine function.
Any customer who already has an idea of what they want will use the search function first. It speeds up their buying process and saves them having to browse hundreds of items in a relevant category.
Product tags are how your items show up in these searches. For example, if someone searches “Mother’s Day gift” then any product tagged with something along these lines (e.g. “Mother’s Day”, “gift”, or “mum”) will show up in their search.
As you can hopefully already see, tags are important if you want to get more sales at your Wakuda store.
Choosing the Right Tags
To appear in as many searches as possible, it’s necessary to choose a great set of tags for your products. Some categories are more important than others, but this depends on your product and SEO practice.
For example, the product’s audience might be more important than its style trend if you’re selling skin cream. But style or trend will be more important if you’re selling home décor.
Here are some examples of appropriate product tags to use:
Who is it for?
Mother/mum, Father/dad, Husband, Wife, Grandmother, Bridesmaid, Teacher, Gifts for him,Gifts for her
What colour is it?
Red, Blue, Green, Burgundy, Pink
What method or technique did you use to make it?
Handmade, Sewn, Hand-poured
What’s its main purpose?
Hamper, Valentine’s Day gift, Christmas, Mother’s Day gift
What size is it?
Small, Medium, Large
What style/trend is it?
Boho, Rustic, Natural, Eco-friendly, Vegan, Minimalistic, 90s/80s etc. Classic, Glamorous, Simple
What is the main material/ingredient?
Chocolate, Shea butter, Wood, Metal, Cotton, Leather/vegan, leather, Precious stones, African print, Moringa
Kitchen, Homeware, Dining, Entertaining, Cooking/baking, Drinkware, Bedsheets, Serving ware Linen, Clothing, Jewellery
Do you offer free shipping?
Does it feature imagery or motifs?
Motivational quotes, African print, Feminism, Affirmations
Of course, these are just examples of the kinds of product tags you should use. It’s worth spending some time thinking about your products before tagging them to ensure everything is relevant.
Examples of Product Tags
Here are some examples from the Wakuda site to show you how product tags can be used efficiently to improve visibility.
- Divine Goddess Ritual Soak Triple Set
This product from Vibrations of a Goddess is a bath set that’s suitable as a gift for different occasions. Therefore, it includes the tags:
Christmas, gifts, gifts for her, hampers, health & beauty, metaphysical crystals, skin care, soaps & bath bombs, Valentine’s Day, wellness
As you can see from the tags, the product will be picked up in searches for gifts and for personal use. If someone is looking for a natural bath soak or skin care product, this set will show up in those searches too.
A product called “Divine Goddess” is clearly aimed at a female audience, and this is also reflected in the product tags.
- Pink Himalayan Salt Tulip Oil Burner
This oil burner from Black to my Roots is a home décor item that’s ideal as a gift or for someone who wants a stylish oil burner. It includes the tags:
Candles & diffusers, gifts, gifts for her, health & beauty, home & living
The tags show you that the seller intends for this to be a gift, but also to appear in searches for home décor and candles & diffusers. The health & beauty tag relates to the essential oils you can burn in it.
Overall, this product hits several broad categories, giving it good visibility and SEO.
- Akirma Luxe Gift Set
This gift set from Akirma Luxe is, as the name implies, primarily a gift set. However, it’s tagged with the following:
Christmas, gifts, gifts for her, hair care, skin care, Valentine’s Day, Mother’s Day
So it’ll not only appear in gift and seasonal searches, but it’ll also appear for people looking for skin and hair care. Considering this hamper includes a range of the seller’s products, it’ll be a good choice for anyone wanting to try them before committing to buying large amounts.
This is good SEO practice because it targets several audiences.
Dos and Don’ts of Product Tags
Generally speaking, using product tags to get more sales at your Wakuda store isn’t difficult. Once you’ve got a good idea of your target audience, it’s a case of translating that into tags.
Here are a few final tips for making them as effective as possible:
- Include descriptive variations of something generic. For example, if it’s blue, is it pastel, navy, aqua, etc?
- Try to use at least 10 keywords per product.
- Stay away from unsuitable words. If you’re selling an oil diffuser, don’t claim it’s an oil burner.
- Stay away from unsuitable uses. If you’re selling stationery, don’t tag it as homeware.
- Don’t separate single words if they’re part of a larger tag. For example, if using light blue, ensure the words are kept together so your product isn’t tagged as a light.
Using product tags is important for improving SEO and visibility on our ecommerce marketplace. It’s easy to get more sales at your Wakuda store once you understand tags.
If you’re unsure how to tag your products, do a bit of market research first to see what similar sellers use. Then get to tagging! Feel free to contact us directly if you have any specific questions.