Wakuda provides a platform for sellers to showcase their products and connect with consumers. A NEW online marketplace for black businesses has launched in the UK. Wakuda is enabling consumers to find and support black-owned businesses through their platform, which already has nearly 100 partners trading through it. Black-owned business owners can list and promote their products, ranging from beauty items, food and drink to everyday household essentials, on the platform, which aims to rival Etsy.
A brand new online marketplace for Black-owned businesses has launched in the UK. The arrival of Wakuda comes in time for Black History Month, and will assist business owners and consumers in supporting Black-owned retailers online. The platform is the brainchild of Albert Larter and Nathaniel Wade who, in the wake of the Black Lives Matter movement, noticed an increased focus on supporting Black-owned brands and businesses. Campaigns like Black Pound Day inspired them, they say, but they wanted to do more.
Created in the wake of Black Lives Matter, Natasha Mwansa meets the men behind new shopping platform Wakuda. “A lot of people want to support black-owned businesses but it’s difficult to find them. It’s obvious this platform was needed.” With black and ethnic minority workers facing a Covid unemployment crisis, many of us want to do more to support black businesses but have little more than word of mouth to point us in the right direction. This is where online marketplace Wakuda comes in. Founded by Londoners Albert Larter and Nathaniel Wade, both 29, think of Wakuda as the Etsy for black brands.
Two entrepreneurs from London have teamed up to launch an online marketplace which will be like 'Amazon for Black businesses'. Albert Larter and Nathaniel Wade, both 29 and from Southwark and Catford respectively, launched Wakuda last month with the aim of helping small and medium sized Black businesses gain more visibility in the business world. The pair aim to spotlight Black businesses across Black History Month celebrations. Albert and Nathaniel said following the global Black Lives Matter protests which began this year, they saw a spike in people wanting to support Black business. This lit the fire under the idea for Wakuda which was birthed a few months later.