About Wakuda

Wakuda is an online marketplace for shoppers of all backgrounds to discover and purchase from over 300 amazing UK black owned businesses and creative talents.

As a platform that is transforming access to black-owned businesses, we provide anyone and everyone the opportunity to access amazing black owned brands.

Even more than that, we are working towards a sustainable eco-system where supporting independent black owned businesses isn’t a reactive act that’s done in surges but one that forms a part of our lifestyles and is just as natural as purchasing from any other mainstream brand. 

Powered by the People

The Wakuda marketplace is a bridge which leads amazing talent and businesses within the black community to a diverse, ethically aware global audience.

Every visitor to Wakuda is empowered and encouraged discover and create impact through the click of a button. 

The Wakuda marketplace is owned by the same people it supports and empowers, black entrepreneurs.

Nathaniel Wade and Albert Larter

Meet the Founders

Wakuda was founded in 2020 by friends, serial entrepreneurs, and investors, Nathaniel Wade and Albert Larter.

In the wake of the resurgence of the Black Lives Matter Movement, Wakuda is a response to create meaningful positive impact to the black community from an economic perspective. It is also an opportunity for the black community and wider society to have access to businesses and talents where it historically has been limited.

Albert, the conceptualiser of Wakuda, brings to the platform over a decade of experience in digital marketing.

Nathaniel, with a background in engineering, brings his financial savvy and strategic acumen, gained through property investing and portfolio building since the age of 18. 

Both have have had eventful journeys as entrepreneurs and have now found a way to give back to their community and empower other black entrepreneurs on their journeys to becoming successful business owners.

Sell Securely

We provide vendors with their own store which allows them to sell their products safely and securely.

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Shop Safely

We keep your connections safe on Wakuda so you can have a fun and enjoyable shopping experience.

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Reframing the Black Economy

    • Hub

We leverage our innovative partnerships to give vendors on our platform the tools and resources necessary to build and scale their businesses in a sustainable way. This is often done in the form of masterclasses and training from experts.

    • Support

We provide bespoke support to our partners during onboarding and beyond to ensure they can consistently deliver the best service to their customers and optimise their brand and their products to increase their marketability.

  • Low Fees

We keep fees low to give vendors the best environment to grow their businesses and to give customers access to products at the best prices.

Our Mission

Our core mission is to challenge the status quo – our objectives are twofold –

1. Bring black-owned businesses to the wider mainstream audience in a meaningful way.

2. Black entrepreneurs experience far worse outcomes, on average and have significantly lower median turnover. We aim to narrow that gap.


To accelerate the growth of a reframed black economy and empower black business owners. We aim to make discovering black owned business and talent as easy as possible for EVERYONE.

Our Values

Our company is powered by three guiding principles: community, equity, and access.

Community- We embrace the belief of collective responsibility for the growth and empowerment of black businesses and the communities in which they operate. Our marketplace creates opportunities for better communities, a sense of pride of ownership, and connection with those who support.

Equity- Everyone benefits from an equitable eco-system. Wakuda is helping to level the playing field by spotlighting these businesses and equipping them with the tools and support needed to build and grow their businesses.

Access- We are streamlining access to black-owned businesses and creatives. We aim to deliver a reliable and accessible marketplace for vendors to get their products visible through the haze of the mainstream.

Shop with Black-Owned Businesses

You can purchase anything from the edible to the smellable, the drinkable to the wearable. If there’s something you’re looking for and can’t find here, let us know, and we’ll hunt it down for you!

Shop today and discover untapped talent from the black community.

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