About Wakuda

The Online Marketplace Empowering Black-Owned Businesses

Wakuda is the global marketplace for Black-owned small businesses in the UK. Our platform allows amazing talents and businesses within the Black community to connect with persons who want to #BuyBlack but are unaware of where to go.

As a platform that connects buyers to sellers, we provide anyone and everyone the opportunity to access amazing Black-owned brands.

But more than that, we are empowering the Black community and stimulating the Black economy.

How Wakuda Works

We are building a community-centric marketplace. Wakuda brings together sellers who enjoy what they do with buyers who appreciate quality Black products. It’s proven that minority-owned businesses face more challenges in accessing financial support to grow their business. Wakuda gives that needed boost so they can compete on equal terms and allows buyers who would want to support the Black community to do so.

Sell Securely

We provide vendors with a unique platform that allows them to sell their products securely. Register as a vendor.

Shop Safely

We keep your connections safe on Wakuda so you can have a fun and enjoyable shopping experience. Shop Online.

Reframing the Black Economy

Our Black Economy is a space where Black-owned businesses can thrive and make an impact. It’s a space where earnings are circulated in the Black community with a goal to end generational poverty.
  • Education
  • We give our sellers the tools and knowledge necessary to build successful small businesses.
  • Support
  • We provide support to our sellers to ensure they consistently deliver the best in service to their customers.
  • Low Fees
We keep our fees low to give our sellers the best opportunity to grow, and for our buyers to access affordable products.

Our Mission

To create an accessible marketplace that brings together Black-owned businesses with buyers to deliver a positive impact on the communities where we live and work.


To accelerate the growth of a reframed Black economy and empower Black business owners.

Our Values

Our company is powered by three guiding principles: community, equity, and access.

Community- We embrace the belief of collective responsibility for the growth of small Black businesses and the communities in which they operate. The Wakuda marketplace creates opportunities for better communities, a sense of pride of ownership, and connection with those who support us.

Equity- Everyone benefits from an equitable marketplace. Wakuda.co.uk is helping to level the playing field and give our clients and their customers easier access and connections.

Access- We are enabling access to premium Black-owned products. We aim to deliver a reliable and accessible marketplace for vendors to get their products to persons who support them.

Meet the Founders

Wakuda was founded in 2020 by friends, serial entrepreneurs, and investors, Albert Larter and Nathaniel Wade.

In the wake of the resurgence of the Black Lives Matter Movement, Wakuda is a response to help encourage the Black community and give persons options to access and support independent Black business owners.

Albert, the conceptualiser of Wakuda, brings to the platform a strong background in marketing. Together with Nathaniel, who brings his financial savvy, they found a way to give back to their community and empower other Black entrepreneurs to become successful business owners.

Shop with Black-Owned Businesses

You can purchase anything from the edible to the smellable, the drinkable to the wearable. If there’s something you’re looking for and can’t find here, let us know, and we’ll hunt it down for you!

Shop today and show your support for Black-owned businesses.

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