About Wakuda

The Online Marketplace Empowering Black-Owned Businesses

Wakuda is an online marketplace spotlighting independent Black-owned businesses in the UK with the core aim of enabling consumers of all backgrounds, to discover some of the UK’s best Black-owned businesses and creatives through the platform.

As a platform that connects buyers to sellers, we provide anyone and everyone the opportunity to access amazing Black-owned brands.

But more than that, we are working towards an equitable sustainable eco-system where supporting independent Black-owned businesses isn’t a reactive act that’s done in surges but one that is just as instinctive as purchasing from any other mainstream brand. 

How Wakuda Works

We are building a community-centric marketplace. Wakuda allows amazing talents and businesses within the Black community to connect with a wider audience of consumers from all backgrounds who want to buy from quality businesses and/or want to help to support independent Black-owned businesses in the process. Research shows that Black-owned businesses are underrepresented in the UK and face more challenges in accessing financial support to grow and scale their business. Wakuda gives that needed boost so they can compete fairly and equitably.

Sell Securely

We provide vendors with a unique platform that allows them to sell their products securely. Register as a vendor.

Shop Safely

We keep your connections safe on Wakuda so you can have a fun and enjoyable shopping experience. Shop Online.

Reframing the Black Economy

    • Education

We give our partners the tools and resources necessary to build, grow and scale their businesses successfully.

    • Support

We provide support to our partners to ensure they consistently deliver the best service to their customers.

  • Low Fees

We keep fees low to give our partners the best environment to grow their businesses and to give customers access to products at the best prices.

Our Mission

To create an accessible marketplace that brings together Black-owned businesses with customers to deliver a positive impact on the communities where we live and work.


To accelerate the growth of a reframed Black economy and empower Black business owners.

Our Values

Our company is powered by three guiding principles: community, equity, and access.

Community- We embrace the belief of collective responsibility for the growth of small Black businesses and the communities in which they operate. The Wakuda marketplace creates opportunities for better communities, a sense of pride of ownership, and connection with those who support.

Equity- Everyone benefits from an equitable eco-system. Wakuda.co.uk is helping to level the playing field by spotlighting the underrepresented in society and giving our partners and their customers easier access and connections.

Access- We are streamlining access to Black-owned businesses and creatives. We aim to deliver a reliable and accessible marketplace for vendors to get their products visible through the haze of the mainstream.

Meet the Founders

Wakuda was founded in 2020 by friends, serial entrepreneurs, and investors, Albert Larter and Nathaniel Wade.

In the wake of the resurgence of the Black Lives Matter Movement, Wakuda is a response to help encourage the Black community and give people options to access and support independent Black business owners.

Albert, the conceptualiser of Wakuda, brings to the platform a strong background in marketing. Together with Nathaniel, who brings his financial savvy, they found a way to give back to their community and empower other Black entrepreneurs to become successful business owners.

Shop with Black-Owned Businesses

You can purchase anything from the edible to the smellable, the drinkable to the wearable. If there’s something you’re looking for and can’t find here, let us know, and we’ll hunt it down for you!

Shop today and show your support for Black-owned businesses.

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