A bit about Wakuda

Wakuda logo

Hi I’m glad you’re here! My name is Nathaniel Wade, co-founder of Wakuda.

Wakuda is an online marketplace  to discover unique, quality products, sourced entirely from the Black community. Products range from Art to Fashion to handmade jewellery and personalised gifts you just won’t find on the high street.

We have a HUGE mission to transform the way amazing Black-owned brands and creators are discovered and accessed.

The story so far..

Growing up as childhood friends, Albert (right) and myself (left) struggled to find products that represented us and our cultures in mainstream stores. We later realised this was linked to the lack of diversity of brands in these stores. This lack of diversity has a massive impact – even though Black entrepreneurs are three times more likely to start a business they’re twice as likely to fail.

In the wake of the resurgence of the Black Lives Matter Movement and the global shift in awareness that surrounded it, we launched Wakuda.

Nathaniel Wade and Albert Larter
Happy Black Woman

More than a marketplace..

As well as being a community driven marketplace connecting Black-owned brands. We’re supporting these brands with tools and resources to not only survive but to THRIVE.

Customers are able to access unique, quality alternative products while also making a REAL positive impact in society.  

Through impactful spending we will break the cycle and work towards a better future for all.


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