Afro Afro was founded by three. Three British-born descendants of the Caribbean. Three of the next-generation African Diaspora. In mid-2020, Nicola, Gemma and Joe began designing and creating their own product range to enter into the space for culturally inspired, design-led products curated with the black community in mind. Since then, the three founders have launched with their own experimental collection of beauty, homeware, gift and fashion designs.

The company’s mission is formed around a trident of expressions. Ancestral is the acknowledgment to our history. Rhythmical is our celebration. Cultural is our togetherness.

The future vision for Afro Afro is an ever-evolving collection of concepts fusing design, heritage and communication.

After a positive launch, the three founders have already begun to expand their product catalogue with, new mirror designs, micro-capsule fashion collections, more wellbeing products, and more homeware accessories.