Despite the digital and instant age we are living in, often, our first port of call to connect with those we care about is still to gift a card. Why? It’s because cards signify thoughtfulness and care; the real commodities of our era. Cards have the ability to convey every human emotion from immense joy and pride, to excitement, disappointment and the sadness of grief. Taking the time to select a card, putting pen to paper is a long appreciated tradition that shows no end of abating despite the digitalisation of just about everything. All Shades was created in 2022 to enhance the offering by widening the availability of imagery to suit a more diverse audience than is currently available in the mainstream space. We aim to change that.