Welcome to Beautiful Roots, specifically created to celebrate the beauty of
our inclusive & diverse society in greeting cards and stationery.

Since launching during Black History Month 2022, London based designer, Karine found success in producing artwork inspired by her community, whilst recognising a gap in the market within cultural representation.

“There is nothing more satisfying than seeing the joy on customer’s faces when they see themselves in a space where we are often over-looked. Seeing a strong representation of black love is an important art to me.”

The Beautiful Roots collection hosts a range of products to mark milestone achievements, showcasing broad inclusivity across deeper skin tones in a classy, fun and contemporary fashion. With a vibrant expression of love and joy at the heart of each design, the collection aims to empower and uplift black culture and increase visibilIty in everyday products.