Perfume is a ‘personal choice’ and often reflects our personality and the way we feel about ourselves at any given occasion. It lifts our moods, boosts our morale, and gives a signature to our character and preferences.

June came up with the concept of designing fragrances that would symbolise her journey to this point, based on the biblical character Queen Esther

The notion of using the first letter of her name and that of her two children, became an inter-generational branding known as – JDL (pronounced as Ju-del)

As a single parent who raised her children, June believes undoubtedly, that this role by far is her greatest achievement to date.  June is also the Founder and CEO of the largest black run consortium of food banks in the UK – Esther Community Enterprise.  They currently feed over 50,000 families per week  To support our non-profit voluntary organisation, 30% of all sales is donated to Esther Community Enterprise