Fefus Designs creates bold, colourful and culturally iconic art, gifts and greeting cards designed to help children feel seen, celebrated and proud of who they are.

Founded by illustrator and designer Fiona Morrison, Fefus Designs champions representation through hand-drawn characters and joyful, contemporary designs celebrating Black, Brown, Mixed-race, and South Asian children. From birthday cards and children’s wall art to colouring books, stickers and gifts, every piece is created with the belief that every child deserves to see themselves reflected in the products they love.

Fefus Designs was born from Fiona’s own experience of growing up rarely seeing children who looked like her represented in the products, toys and imagery around her. Her first Black doll, received as a child, made a lasting impression and helped shape her belief that representation matters.

With over 20 years of experience in design, including a background in fashion design and illustration, Fiona brings together her love of colour, culture, fashion, music and storytelling to create characters and artwork full of personality, confidence and joy.

Named after Fiona’s childhood nickname, Fe-Fus, the brand is a celebration of the little girl she once was — and of every child who deserves to feel represented, celebrated and loved.

Fefus Designs — Bold & Culturally Iconic.