The Plain Shop is a creative lifestyle brand with a focus on simplicity, sustainability and inclusivity. Starting out in the pandemic, we wanted to create something simple, and through its simplicity, build a community that everyone can be a part of – all encompassed by our slogan and core ethos – “It is what it is.”

But due to the simplicity of our brand, we wanted a creative outlet that truly aligned with our community. We had a few ideas and we finally landed on playing cards. We have always used playing cards at different stages in our lives but we had never seen ethnic people on playing cards – we wanted to change that.