In this blog, we will provide you with two SEO checklists, one for your brand page and another for your product page. All of these tips will help your products rank higher on the search results. Each one of your products solves an issue or a problem that you have found in the world so it’s important to be able to get it out.
Your Brand Page SEO Checklist
In this online marketplace, your brand page is a collection of all your products, this page not only brings a name to the creator of the products but also the why behind your brand. While SEO covers a wide range of things that can be done to improve your chances of ranking high, here are some things that you can do:
- SEO Title – Keep your SEO title (also known as a meta title) between 50-60 characters long.
- SEO Description– Keep this in between 150 – 160 characters long.
- Brand Name in Title – ensure that your brand name is included at the start of the SEO title.
- Brand Name in Description – ensure that your brand name is included inside the description as well.
- Type of product – Ensure that inside your meta description, your main type of product is also included.
- Brand Image – make sure to include an image on your brand and ensure the logo is 150 x 150px.
- Brand Banner – ensure your brand has a banner that includes your name and logo, ensure the banner is 1302 x 270px.
- Brand Images – Ensure that every one of your images has alt text on them, this is the data that tells search engines what your image is about and can help your images rank in image search queries.
Your Product Page SEO Checklist:
Every product you create is there to solve a problem whether it’s personalised engagement products too greeting cards. It’s important for these products to be seen by many. This checklist is going to help you ensure that your product is SEO optimised:
- SEO Title Length – Keep your SEO title between 50 – 60 characters long
- SEO title Content – Ensure that what your product is comes at the start of your SEO title to ensure that it appears in the search results.
- SEO Description Length – Keep your SEO description between 150 – 160 characters long
- SEO Description Content – Ensure that what your product is appears inside of your meta description to ensure that it appears in the search results
- Product Images – ensure each image has a descriptive alt text.
- The Initial Description – Keep this description between 150 – 160 characters as it can be used in search results if you don’t fill in the Meta description.
- Product Description – Ensure that you include a title in your description that contains the product name or key phrase that your product matches and include a link to your brand page (shop page).
5 Benefits to SEO Optimising Your Products:
1. Increased Visibility:
SEO optimisation helps your products rank higher on search engine results pages. Higher rankings lead to greater visibility, making it easier for potential customers to find your products when they search for related keywords.
2. Higher Organic Traffic:
By Optimising your products with relevant keywords, meta descriptions and high-quality content, you can attract more organic (non-paid) traffic to your products, leading to more potential buyers.
3. Improved User Experience:
SEO involves optimising your products for keywords and key phrases, this can help improve user experience as they will be able to find exactly what they want on your site, and one of the main ranking factors for Google is relevancy.
4. Enhanced Credibility and Trust:
Products that appear higher in search results are often perceived as more credible and trustworthy by users. By optimising your products they are more likely to be seen and brought by those who find them, leading to a higher return on investment.
5. Better ROI Compared to Paid Advertising:
Paid advertising can drive traffic quickly, and SEO provides long-term benefits with a higher return on investment. Once your products are well-optimised and rank high, they will continue to attract traffic without ongoing ad spend.
We hope this blog has helped you optimise your products and brand page for the search engines. If you have any questions or require further assistance, leave us a note in the comments below!
